There is no long hard work challenge story here. The next one I do, I will do with a gallery. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. Sana and I have no knowledge of retail; we are learning day to day. It has a huge filter down effect. Just be confident and believe in yourself. SM: Retail is only as good as your team is. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. But along with their sense of evolution, its also their attitude that has dictated their success. "Weve outgrown different phases. Fashion is one of the few thriving businesses in Pakistan. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Sana Khan with Aashka Goradia. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Two very extraordinary ladies. She had learnt her lesson. We never think ahead of ourselves; we take one step a time. A: How does your interiors business fit in? Hobby for privileged class with millions of important contacts. Sana and Safinaz are the most non-political and pleasant people in the field. The day they published their 100th issue was a major miracle moment for her. Some of the teachers that taught me are still there and they are my mentors, she says. She has a basic skin regime that she follows daily. The fine-line comes when the design is copyrighted or if you use the design of a living artist. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Some moments are yours and should just be yours so I try and do that. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. Due to her versatile nature she is well known among her fans across the country. While she loves her work, Sehrs Miracle Moment is her set of twins. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". After that we decided that we are going to do lawn on our own. Rich getting richer. Sana Hashwani has recently returned from the United Kingdom. From my mother to my sisters and my cousins, everyone has been doing great things. Reams upon reams of cloth draped around each model. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Its not about money, its about usefulness., Bina is all about self-care. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. We started with light evening wear and it snowballed; the vision came in the last 10 years. Do they also have a succession plan in place, I ask? She is taking care of other peoples wellbeing and saving lives. For her, family comes first and she doesnt believe in living a life with regrets. Life before Sana Safinaz was good but Sana is thankful for being here. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. She is what she is today because of her mother. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. The bridals have excited us in the last two years and were changing things up. You dont have to be glued to your kids the entire day. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Today India looks at our industry; their prt market is not as organised as ours. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Summary. It was a slow and subtle evolution. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. Failure has come many times. Confidence matters. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. Shes a super woman and my wonder woman.. She doesnt use her phone much and takes a break from social media. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. . Failure has come many times. Very admirable ladies.have created millions of jobs. Why are you asking a racist, I want to ask her?". It keeps you on your toes every single day. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. "What are you going to do? See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. We have always gone into things by telling each other that we could do it, and we made a success of it. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. They wont. SH: And a very exciting one. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Women unnecessarily make themselves go through the guilt of not doing enough. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. The business of fashion has become tremendously exciting because its highly challenging. My husband is my backbone and lets me be the person that I am, she says. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Making it into a professional business is the key.". By the time her results came, she had gotten married and soon had a child. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. SH: Not at all. A: How much are you affected by the small players who copy your designs? "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. She started working when she turned 19 and married her high school sweetheart 15 years ago. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. SM: Look at the number of Fashion Weeks taking place every year. The . You have to protect your business smartly. A: After prt are you contemplating another big project? He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. That way she wont have to compromise. Everyone has old and immunity compromised family members. "Our first ever show was a disaster; I remember Safinaz cried after it. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. You should just focus on yourself and your work. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. So the price is a key point.". By 1970s, it had become Pakistan's largest cotton trading company. We design and run bridal entirely on our own. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. We started retail, not knowing a thing about it. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. You can never rest with retail. From designing, printing, production, campaign planning and even marketing, it is all done in-house. They have to be quite serious, have to be more composed, and not kid around. "For me it used to be lawn," replies Safinaz. When you have that kind of commitment, your product is naturally much better. She strongly believes that whatever happens, happens for a reason. I am the face of bridal. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Sana Safinaz is part of SSFR (PVT.) Celebrity News Coronavirus Pakistan . Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. You take a motif, you merge and change and take ownership of it. Sometimes getting it all done is really hard. Mehrs mother is her best friend. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. In lawn you can take a legal route because theres too much money involved. Save my name, email, and website in this browser for the next time I comment. SM: We only cater to our clients. Let me explain. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. "Our first ever show was a disaster; I remember Safinaz cried after it. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Good for them. They both broke up in 2020. Sadaf makes it a point to make up for the lost time later when she wraps up her work. We are a tiny business, for me it felt super uber cool to have my name up there. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. She started working when she turned 19 and married her high school sweetheart 15 years ago. SH: We will; with prt and lawn we have already done it. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Would ve been a story if lower or middle class girls had made it. At that time she was opening her current salon. R they both sisters, both are doing grt job. Elitist, and Impractical and expensive for the average woman. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Sana handles prt entirely on her own. I consider myself a work in progress. Sanas journey began as a student in New York. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SM: With bridals and light evening wear. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Before Pinterest and the internet, references came from books, museums and other sources. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Join Facebook to connect with Sana Hashwani and others you may know. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. ""One of the recipes for success is failure as well," Sana is honest to admit. Now, Paperazzi is on its 160th issue and the pressure is on. Their position is professionally very strong. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. "And thats actually the reason why things have taken off. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. We really dont. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. And it didnt stop there. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Elite people with excellent financial resources making products for elite. Worrying about what others are doing will never take you anywhere, Sehr proclaims. SH: Contained maybe; but it is a big business. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. In fact, were looking forward to it! I do everything I tell everybody else to do. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. There are always projects, opportunities. I design lawn entirely on my own. And be the first to get updates on discounts, contests, products & promotions! Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Welcome to ''Sana hashwani'' official Facebook Fan page. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. However, she is quick in dealing with them. But were from the first generation of fashion designers and we have outgrown the third generation. SM: You need to own the design. Binas Miracle Moment was the first time she saw her name on a billboard. . If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. But 27 years cant all be smooth sailing. She was much older and that allowed her to become calmer and wiser. The House of Sana Safinaz has been her home away from home. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? The passing percentage was 1% and Shagufta managed to get through it in 4 years. In fact every day there are moments of weakness. You need a strong and independent team with retail knowledge. SH: The entirely on our own is no longer something to take pride in. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. Sana Khan with Melvin Louis. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. They respect me a lot., For this young artist, financial independence is of utmost importance. There have been many moments when we wanted to quit. Every day there is a new challenge and a new way to problem solving.". But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. 130 green meadow lane, fayetteville georgia,
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sana hashwani biography